Sheila Coates, the creator of BYOB, brings two decades of entertainment experience with expertise in branding, marketing, artist development, lifestyle & business strategies and creating great images.
Her successful career includes memorable red-carpet appearances and marketing campaigns for "A" list celebrities such as: Diddy, Babyface, Mary J. Blige, Monica, Angie Stone, Faith Evans, Lenny Kravitz, Deborah Cox, Barry White and numerous others.
Sheila's held executive positions with: Sony/BMG, EMI/Capitol, Arista, Virgin, MCA, Perspective and Hidden Beach Records leading multi-million dollar marketing budgets.
Her creativity, visual presentation, imaging and branding talents have created numerous performances for: The Oprah Show, The Grammy's, American Music Awards, The Today Show and others.